Marketing Communications Director ⎢ Creative Storyteller ⎢ MBA

Creative and award-winning marketing communications leader/director with 20+ years of experience in content development and 10+ years of leading strategy for traditional marketing and digital marketing (social, email, and search/web). Proven experience in creating engaging content to establish and advance organization branding. Successful in spearheading collaborative and analytics-driven campaigns with internal and external marketing teams to demonstrate value to target segments and deliver results.

  • Experience in value proposition development, market positioning, customer decision journey (CDJ) analysis
  • Public and media relations, public speaking
  • Writing and editing: print, web, video
  • Digital marketing analytics (clickstream, voice of customer, target audience conversions)
  • Search engine optimization (SEO), search engine management (SEM)
  • Brand management
  • Market research
  • RFP composition and vendor selection
  • Adobe Creative Suite
  • MS Office (Word, Excel, PowerPoint)

tkoltzen@yahoo.com