
Creative and award-winning marketing communications leader/director with 20+ years of experience in content development and 10+ years of leading strategy for traditional marketing and digital marketing (social, email, and search/web). Proven experience in creating engaging content to establish and advance organization branding. Successful in spearheading collaborative and analytics-driven campaigns with internal and external marketing teams to demonstrate value to target segments and deliver results.
- Experience in value proposition development, market positioning, customer decision journey (CDJ) analysis
- Public and media relations, public speaking
- Writing and editing: print, web, video
- Digital marketing analytics (clickstream, voice of customer, target audience conversions)
- Search engine optimization (SEO), search engine management (SEM)
- Brand management
- Market research
- RFP composition and vendor selection
- Adobe Creative Suite
- MS Office (Word, Excel, PowerPoint)